We help CPG brands unlock growth by turning household panel, POS, and ecommerce data into retailer-ready selling narratives that expand distribution, strengthen assortments, and accelerate revenue.
With 16+ years in CPG, most recently leading Consumer & Business Insights at a leading national beverage company, I work at the intersection of consumer behavior, sales analytics, and retail strategy. My work is designed to support one thing: sales wins.
I partner with growth-stage CPG brands that need to:
I specialize in translating consumer, retail, and ecommerce data into strategies that sales teams can actually use — at the account level, in buyer meetings, and during line reviews.
Grounded in household panel and POS insights to build compelling arguments for shelf placement and new door wins.
Tailored frameworks for specific retailers that identify the right product mix to defend and grow your footprint.
Built for buyer conversations and internal decks — stories that resonate at Target, Walmart, and beyond.
Models that stand up to scrutiny in front of buyers, boards, and leadership teams.
Analytics that inform smarter trade decisions and defend premium price points with credible evidence.
Aligning Sales, Marketing, and Leadership around a single, coherent path to growth.
Better-for-you categories don't win on velocity alone. They win on who the consumer is, why they buy, and how that demand shows up differently by retailer and channel.
My background in beverage and adjacent categories means I understand:
This is where panel data, POS, and category strategy come together.
I've led analytics strategy, vendor governance, and hands-on analysis across the platforms most retailers and brands rely on — including:
Nielsen, SPINS, IRI
Numerator, Spectra, Statista
Nielsen Brand Bank, Syndigo
Target POL, Walmart Retail Link
Starting from scratch, James' work enabled us to scale Target, Walmart, and Sam's, as we pioneered and then more-than-doubled their categories, year after year. He is a trusted consultant to guide business decisions, present to board of directors, and third-party entities with polish and expertise.
James excels at reading consumers and identifying market trends. He translates data into actionable insights effectively, making him a valuable asset in the CPG space. I confidently recommend James to anyone looking for an insightful consultant.
During the annual category reviews with customers, Jim partnered with the sales team to develop clear, actionable recommendations through two types of analytics: a rigorous SKU-level quadrant analysis and a review of sales over time. He translated the data into straightforward, fact-based selling stories that the buyers trusted. The results provided meaningful wins for both the category and our brand.
If your brand needs clearer retailer narratives, stronger distribution arguments, or sharper assortment recommendations, let's talk. I help CPG teams turn consumer and POS data into sales results that hold up in buyer meetings.